The Family Behind the Seed



The Family Behind the Seed
From Our Farm
From Our Farm
Ground We Stand On
These are the pillars of Assure Seeds: the people, the values, and the dedication that define who we are.



True Seed Experience
In 2004 Paul and Julie both graduated University of Lethbridge with degrees in agriculture. Julie went on to work for Hytech in Canola seed production followed by several years working closely with her parents on the family seed farm. Paul went on to farm commercially for several years until 2018 when they decided to form Assure Seeds Ltd.

True Seed Experience
In 2004 Paul and Julie both graduated University of Lethbridge with degrees in agriculture. Julie went on to work for Hytech in Canola seed production followed by several years working closely with her parents on the family seed farm. Paul went on to farm commercially for several years until 2018 when they decided to form Assure Seeds Ltd.

Heart of Assure
Paul’s work centers on quality seed and strong relationships with farmers. He brings a practical, hands-on approach to farming, guided by respect for the land and a commitment to doing right by the people he works with. It’s a focus that supports his family, his community, and his customers over the long term.

Heart of Assure
Paul’s work centers on quality seed and strong relationships with farmers. He brings a practical, hands-on approach to farming, guided by respect for the land and a commitment to doing right by the people he works with. It’s a focus that supports his family, his community, and his customers over the long term.

Growing Together
Family and farming have always grown hand in hand. Their three kids are growing up with a foundation of quality work, dedication, and experiences you can't learn anywhere else. For Paul and Julie, Assure Seeds represents something deeper than a business. It's a family legacy they're building for generations to come.

Growing Together
Family and farming have always grown hand in hand. Their three kids are growing up with a foundation of quality work, dedication, and experiences you can't learn anywhere else. For Paul and Julie, Assure Seeds represents something deeper than a business. It's a family legacy they're building for generations to come.

Supporting Our Neighbours
We believe in building strong communities, and we are proud to support local initiatives close to home. This includes the Beiseker and Irricana Ag Societies, curling clubs in Irricana and Acme, Porch Light Mental Wellness Society, 4H clubs, local schools, minor hockey, and other local groups. To date, Assure Seeds has contributed over $50,000 directly back into our communities, because when our neighbours succeed, we all grow stronger together.

Supporting Our Neighbours
We believe in building strong communities, and we are proud to support local initiatives close to home. This includes the Beiseker and Irricana Ag Societies, curling clubs in Irricana and Acme, Porch Light Mental Wellness Society, 4H clubs, local schools, minor hockey, and other local groups. To date, Assure Seeds has contributed over $50,000 directly back into our communities, because when our neighbours succeed, we all grow stronger together.

Grow something great together.
Your season starts with the right seed and we’re here to help you make the best choice for your farm.

Grow something great together.
Your season starts with the right seed and we’re here to help you make the best choice for your farm.

Grow something great together.
Your season starts with the right seed and we’re here to help you make the best choice for your farm.
©AssureSeeds. All rights reserved
©AssureSeeds. All rights reserved





